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Wordpress Pop-Up Plugin for Explosive Marketing
A Wordpress pop-up plugin - who would have thought we’ll actually see something like this?
The truth is, Wordpress is no longer used by just traditional bloggers who publish content and make money from advertising. More and more direct-response marketers are now using Wordpress instead of a normal HTML site. The advantages are obvious.
And these group of people have a completely different marketing method, preferring to use pop-ups and opt-in pages to gather leads and send the traffic to one-page salesletters. These are tried-and-tested marketing methods which unfortunately a great deal of bloggers just don’t get.
So these group of people need different things. I should know since I’m one of them!
If you’ve been trying to create pop-ups on your Wordpress blog, you may have realized that it’s not so easy to do after all. Unlike a basic HTML page, a blog’s page consist of several files which are put together using PHP commands. In other words, each page on your blog is probably built from these separate pages:
- header.php - this file lists all code that goes between the <head> and </head> tags.
- sidebar.php - this file lists all code that appears on your sidebar. If you have 2 sidebars you’re most likely to have 2 different sidebar files
- footer.php - this file list all footer and copyright information
- the “loop” - this is a core function of Wordpress that reads data stored in your MySQL database and writes the data onto your blog’s pages
- index.php - this file controls the main content body of your blog, including displaying all data from the loop
Now, since all the complete codes are split up into several files and then put together on your blog again in your reader’s browser, installing a simple pop-up code may be annoyingly difficult. That’s because some pop-ups have different bits of codes that need to be placed in each of these individual files.
As a result, sometimes the pop-up shows only on the main page of your blog but not on individual pages, which typically get more traffic as a whole. Sometimes, you get an empty frame or worse still, an ugly error message.
That’s why a Wordpress plugin called Light Pop by Anthony Ellis makes so much sense. Here’s how the pop-up will look like to a visitor:
The plugin creates a very “Web 2.0″ -like interface, where the screen itself is frozen, and a transparent black sheet (lightbox) covers all other areas of the screen and highlighting the pop-up message itself.
You may have seen this pop-up in action on this blog itself, so you know how cool it looked!
With Light Pop you just write the page as you’d normally do in Dreamweaver or Frontpage, and paste the code into your Wordpress dashboard. You can then adjust the pop-up settings and everything else is taken care of. Since you have enormous flexibility in terms of designing the page, you can create really stunning and effective marketing messages.
A few advantages of using Light Pop on your Wordpress blog:
- You don’t need to edit the source code in multiple files
- It’s super-easy to delete old pop-ups and create a new one
- The pop-up is displayed on all your Wordpress posts and pages
- Unlike the traditional pop-up, these don’t get annihilated by pop-up blockers
- Unlike “fly-in” pop-ups, these are less annoying to users even if they have to see it again
- The page is frozen when the pop-up is displayed, so users cant choose to ignore it
A few ways to use the power of the Wordpress pop-up plugin:
- Create a pop-up message asking readers to subscribe to your blog via RSS or email
- Create a pop-up message asking readers to click on an affiliate link
- Create a pop-up message to notify readers of an important message / announcement
- Create a pop-up message offering a free download and build your mailing list
- Create a pop-up message to an OTO (One-time offer) and make front-end sales
- Create a pop-up message to a OTO (One-time offer) and ask for referrals to get the OTO
- Create a pop-up message to sell advertising space on your blog
- Anything else you can think of
The installation process is as simple as installing any other Wordpress plugin:
- Upload the entire /lightpop/ folder to your /wp-content/plugins/ folder.
- Activate the plugin from your Wordpress PLUGINS page.
- Add your pop up information at OPTIONS –> LightPOP
Light Pop retails for $97. A hefty tag I know, but I’ve never seen anything that works as perfectly as this Wordpress plugin does. Most regular pop-up generator software I’ve tried does not work properly for dynamic, template driven sites like Wordpress, so it’s a good investment by any means.
In fact I could have gotten this for free by asking Anthony Ellis himself, but I paid for it as I respect his work and because I know something as powerful as this can easily help me make more than whatever I paid for it.
More information: Light Pop Wordpress Pop-Up Plugin
6 Comments »
Gobala Krisnan is a direct-response marketer turned blogger who makes over $10,000 a month from his blog empire. If you want to make money online from blogs, he is the only person who can reveal the secret of merging time-tested direct marketing strategies with web 2.0 traffic. Read more about him >>
I could like this plug in for many wordpress blogs, but are you sure that this plug in not ceate problems with google? if yes, this is super!
It is possible to not have black wallpaper when openin the popup, as i can see in demo?
[...] Use a Pop-Up Plugin on Your Wordpress Blog [...]
I also would like to make sure this doesn’t cause issues with SE’s indexing pages. Anybody know?
Why would it? I didn’t see it in detail, but doesn’t the script only put an onscript to selected images or links?
If so, there are also a few other scripts, that do the same thing without any fee. Some even in a much more comfortable way.
Or do you think your visitor want’s to scroll down to close the popup image because it’s bigger than window-size? I don’t.
GNU scripts for example: Lightbox, Lightbox plus (resizes great pictures to window size and let’s the user zoom in) or lightview.
wow.. this is really what i needed for a project i’m working on
thanks for the tip.