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  • Increase Your Google Juice

    May 14, 2008 | By Monika Mundell |

    If you are at all interested in strengthening your position with Google, then you can do many things that will help you to do so. The first port of call is always on page SEO, where you optimize your WordPress theme with some SEO tips to get noticed better by the search engines.

    The next step is to use keywords in your posts if you target a good ranking with Google. While it is easy to rank in top spots within hours/days of your post going live, most of the time your ranking will drop after a short while making way to newer posts that target the same keyword.

    The only way you can hold your rankings is when either:

    • there isn’t much competition targeting the same keyword/market
    • or your blog has become an authority in your niche

    While one way can be pot luck, the other requires work and studies.

    To increase rankings in a heavy competitive field you can do one thing that will help you to advance your rankings.

    That “thing” is to create link clusters

    Link clusters are strategies to interlink certain posts on your blog to strengthen your Google ranking.

    As you can see, my stat program tells me that I have had searches for certain keywords that led to my blog.

    increase your google juice

    This creates a huge opportunity for me to further traffic from the same (or related) keywords from the search engines on which I’m already ranked for.

    The way I do this is to go into my blog admin and choose a maximum of 5 posts (to keep it natural) in which I create a hyperlink back to the original (ranked) post. Doing this will tell Google that I have more relevant content on my blog which further helps my already ranked post and traffic.

    Google actually loves this as the more related info they find on your site, the higher they will rank your authority in the field.

    I normally do this once per week using a simple spreadsheet to keep track on which posts I optimized and which I haven’t done yet.

    Just a couple of months have already made a huge difference in ranking some of my keywords.


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    Comments »

    Comment by The Bloggers Times
    2008-05-14 12:26:24

    Thank you Monika Mundell,
    having a keyword in URL always pays.

     
    Comment by Puneet
    2008-05-15 09:45:23

    Yes i too agree with this … domain having keyword makes a gr8 boost for our site and helps in some way for serp too … i liked the domain of this blog too .. its a gr8 one u got with u frd ;)

     
    Comment by Raymond
    2008-05-15 09:57:15

    Traffic! Traffic! I need traffic too! :D

     
    Comment by Monika Mundell
    2008-05-16 03:53:08

    @ Puunet: thank you

    @ Raymond: don’t we all :-)

     
    Comment by Raymond
    2008-05-16 11:38:09

    Heh heh… thanks for the heads up on google and keywords :)

     
    2008-05-20 15:05:29

    Doesn’t using a plugin like ’similar posts’ help build these related link clusters? And it is less work as it automatically finds other posts that relate to the current post. Or am I miss understanding something here?

     
    2008-06-16 10:09:27

    [...] allows me to see where I rank well in the search engines. I can then use these keywords and build link clusters to intensify my ranking some [...]

     
    Comment by Kenya Holidays
    2008-06-23 11:35:24

    Thanks for the tip. However I find that my Wordpress blog, http://www.Nile-Cruises-4u.co.uk/blog gets little or no positions in Google.co.uk for almost any of my posts yet the main website, http://www.Nile-Cruises-4u.co.uk gets number one position for our main search - nile cruise - so I’m surprised that my blog posts never seem to show up in Google.

    Could it be the way that I’ve set up WP? I always believed that it was easier to get a blog featuring highly in Google, (after soem effort!) than a website but as the website is already doing so well I’m surprised that none of my blog posts have any success. I used to use Typepad and often my posts would be on the front page of Google after very short spaces of time. I use “All In One SEO! plugin on the blog but perhaps I’m doing something else wrong?

     
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      Gobala Krisnan is a direct-response marketer turned blogger who makes over $10,000 a month from his blog empire. If you want to make money online from blogs, he is the only person who can reveal the secret of merging time-tested direct marketing strategies with web 2.0 traffic. Read more about him >>