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Aweber / Feedburner Integration is Good News For Marketers
Yesterday I noticed my Feedburner count went from 606 to 12, 744 overnight, but I wasn’t surprised.
Andy Beard reported in late January that this is a possibility; the only surprise was that it happened so soon and so quietly. Neither Aweber nor Feedburner have officially announced the new feature on their blogs. However, this could be the reason why Aweber’s been announcing so many scheduled maintenance’s on their blog.
Now, any email list on Aweber that is using the blog broadcast feature from your RSS feeds gets displayed on Feedburner’s total stats count:
Some bloggers like Yaro Starak, Alex Sysoeff and me aren’t 100% pure bloggers who depend solely on FeedBurner, pure blog traffic or even pure blog monetization for that matter. We have our own products that are promoted by affiliates. We do direct marketing, email marketing and other forms of Internet marketing. For this “integrated marketing”, Aweber is one of our favorite tools to do the job of communicating with subscribers and customers alike.
In fact on EasyWordpress.com I posted a few months back that I had reached 10,400 non-RSS subscribers using Aweber - but when it came to show and tell, there was nothing I can do to give social proof or brag about it like other blogger who use Feedburner exclusively.
Now, you have 3 options on building a blog readership:
- RSS feeds accessed by various RSS readers
- Feedburner emails delivered daily, automatically
- Aweber blog broadcast feature, delivered on your own schedule
Unlike the Feedburner email subscription however, the Aweber blog broadcast feature gives you much more control over your list. You can send them email promotions without having to write a blog post and for “integrated marketers” like myself this is really good news.
Also, Aweber recently upgraded their service to give you more flexibility:
With the upgraded features, you can:
- Choose to send out an email when the number of post reaches “X”, either automatically or manually
- Choose to send out broadcasts on a certain day(s) of the month, either automatically or manually
- Choose to include your broadcast to your other lists not using the blog broadcast feature, but this can be done only manually
- Send out emails in pure text, HTML or both (I do this in an ezine format)
- Full reporting on your broadcast - includes delivery rate, open-rate, click-though rate, and spam reports
This is a really smart move by Aweber, as now more bloggers would sign-up for Aweber and use their blog broadcast feature. Although Aweber isn’t free, at least now you can build your overall readership with an additional option, and show it off to other bloggers!
(If you want to implement the same thing I’m doing on EasyWordpress.com read this blog post to understand how it works.)
17 Comments »
Gobala Krisnan is a direct-response marketer turned blogger who makes over $10,000 a month from his blog empire. If you want to make money online from blogs, he is the only person who can reveal the secret of merging time-tested direct marketing strategies with web 2.0 traffic. Read more about him >>
Hi Gobala - wow, nice jump in feedstats.
That’s impressive man, though I’m curious, are those just from the AWeber list that subscribe to your blog or your entire email list?
My article touched on this topic and I wasn’t sure how AWeber was going to report data, so I’m thinking it is possible to include all your AWeber subscribers to Feedburner, not just from one list.
Yaro
I’ve been using Aweber and like it - the idea of integrating it with Feedburner is very tempting to try!
Hi–Gobala:
Not to be a stickler, but it would have been really nice for you to have included the price point for Aweber.
I can easily just go to Aweber and find this out, but we always take/want/like the easy route. Right? The “blog broadcast” feature sounds really useful, thanxs for pointing it out.
How much is Aweber?
Missy.
[...] Aweber / Feedburner Integration is Good News For Marketers | Blogging Tips I am giving Aweber a shot I think. After doing a little more research. (tags: aweber lists feedburner feeds) [...]
Hi Gobala,
That’s an awesome jump!
The real beauty of this integration is that even if you blog in a niche where your readers aren’t familiar with RSS, you can still take advantage of the social proof that those chicklets carry.
We’ll be announcing this on our blog shortly, just had to hash out a couple details with Feedburner first & make sure they were getting the right numbers from us.
[...] stated - Aweber/Feedburner Integration is Good News For Marketers - and I have to agree. What will be interesting to see is if some of the Internet marketers out [...]
[...] of you have noticed the jump in your subscriber counts already and wondered when we were going to say something about this [...]
Wow! What a jump
[...] stated - Aweber/Feedburner Integration is Good News For Marketers - and I have to agree. What will be interesting to see is if some of the Internet marketers out [...]
How are you getting subscribers to Aweber? Your RSS feed points to Feedburner. I don’t see how they integrate.
[...] i read Aweber / Feedburner Integration is Good News For Marketers and I Don’t Really Have 34,015 RSS Subscribers, i was still thinking the [...]
[...] stated - Aweber/Feedburner Integration is Good News For Marketers - and I have to agree. What will be interesting to see is if some of the Internet marketers out [...]
[...] announced their integration with Feedburner, which was quickly reported by problogger.net. Somehow, easywordpress knew about it even before aweber released [...]
I think this is absolutely an additional features to our blog,it increases the numbers of readers and attract advertisers to our blog which is an ultimate goals for every bloggers.